“What is your why?
Why did you even get out of the bed this morning?
Why did you eat what you ate?
Why did you wear what you wore?
Why did you come here? Other than the fact that I would fire you and hire someone else if you didn’t show up for work, but not that, the BIG why.
We’re certainly not here to just sell shit. We are here to connect.
Life is about people.
Advertising is about illuminating how our products and services will improve people’s lives.
Now ~ how do we do that?
Now these three abstractions connect every single human being on earth. Everything that we covet. Everything that we fear not having. Everything that we ultimately end up buying is because at the end of the day…
- We long for love
- We wish we had more time
- And we fear death
Love. Time. Death”.